Speaker: John Jordan, Co-Founder, Go Local Interactive
Format: DVD (USPS Shipping Required)
Duration: 51 minutes
NOTE: Please allow up to three business days for the processing of your order.
Optimizing the Elements of the Online Storage-Rental Experience
Consumers are impatient when they’re searching for a product or service, and if you don’t provide the information they’re seeking quickly, you’ll lose them to a competitor in the blink of an eye. We all know how important online presence is today, and that includes your website. In this session, you’ll learn specific optimization techniques for improving your user experience (UX), from the landing page to the final transaction.
You’ll learn:
- How to use UX testing, heat-mapping, chat features and offline data collection
- How to integrate content to answer customers questions
- Why data collection too early in the transaction process can push people away
- How reservations plus rental options can lift website performance
- How the presentation of fees and discounts can confuse (and lose) customers
This product is also available as on-demand video, or as part of one of the following discount DVD packages:
