Speaker: Melissa Stiles, Director of Marketing, Storage Asset Management Inc.
Format: Streaming Video
Duration: Approximately 48 minutes
Grassroots Gumption: Planning Self-Storage Campaigns, Events and Other Community-Based Marketing
Many self-storage businesses operate with a small marketing budget and are unsure how to leverage dollars to get the best return. Though grassroots marketing has evolved, its core philosophy remains unchanged: Target a specific audience to gain tenants in a cost-effective manner. Our presenter will demonstrate how a strategic approach to grassroots efforts can be time and money well spent. You’ll learn:
- How to effectively leverage your marketing dollars
- How to gain tenants on a low budget through local, targeted, ground-level strategies
- How to identify marketing opportunities within the community
- How to plan effective grassroots campaigns
- How to use social media to further community-based efforts
This product is also available in DVD format, both as a single and as part of the following discount packages:
